Miller Lite wanted to own more of the conversation around taste, so we created a food-and-beer pairing program with Guy Fieri to bring culinary credibility to the brand.

In four months, we developed 40 recipes, 5 recipe demos, 10 tip-and-trick videos, and a full suite of digital and retail assets.

I helped shape the idea, visual direction, and execution across the program.

Role: Associate Creative Director / Art Director