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Rob Godby

Creative Leader

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Brand Guidelines

Molson Canadian
Brand Identity Guidelines

For the Molson Canadian brand relaunch, I led the development of a new brand identity guide from start to finish.

That meant organizing the content, designing the page layouts, establishing the visual system, and art directing the hero photoshoot that helped bring the new brand direction to life.

Role: Creative Direction / Art Direction / Branding / Design

Evolving Smart
Logo Standards Manual

For Evolving Smart, I created the logo standards manual from the ground up.

I organized the content, developed the page layouts, and built a clear system for how the identity should be used across different applications.

Role: Art Direction / Branding / Design / Final Art

Mile High Outdoor
Logo and Brand Guidelines

This rebrand started with refreshing the Mile High Outdoor logo and building a stronger, more consistent visual identity around it.

From there, I created the brand standards manual from start to finish—organizing the content, developing the page layouts, and defining how the refreshed identity should look and feel across different applications.

Role: Art Direction / Branding / Logo Design / Design / Final Art

MOL Brand Identity Guidlines.jpg
Guideline_Cover.jpg
Guideline_Pages.jpg
MHO_Branding_Cover.png
MHO_Branding_InsidePages.png

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