Park to Park (P2P) is an annual 100 mile bike race that goes from Denver’s City Park to Winter Park. 

I was brought on by the race's founder to rebrand all marketing collateral to generate more interest and ultimately increase race entries.

Utilizing the topography of the 11,000 ft climb profile, I created the race poster and carried the look and feel to the cycling kits and wearables. Since this is a nimble team, not only was I creative director and designer for all collateral, but I also worked events leading up to the race and worked with merch vendors to get the products produced to spec. 

Role: Lead Conceptor/Designer