Park to Park is a 100-mile bike race from Denver’s City Park to Winter Park, with more than 11,000 feet of climbing along the way.

I was brought in to rebrand the race and give it a stronger identity that could help build interest and increase entries. Using the race’s elevation profile as the visual foundation, I created the poster and carried that look across cycling kits, apparel, and event materials.

Because the team was small, I was involved in just about everything—from concept and design to events, vendor coordination, and making sure the final products came out right.

Role: Creative Direction / Branding / Concept / Design / Production